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PPC Marketing - Digital Agency - Digital Crocodiles

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PPC Advertising

PPC stands for pay-per-click, a strategy of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It might sound easy but if PPC is not done by professionals can be a waste of time and budget!

How PPC Marketing Works

Every time there is an ad spot on a search engine results page (SERP), an auction takes place for the keyword instantaneously. A combination of multiple factors, including bid amount and the quality of the ad, decide the winner who will appear in the first page of Google.
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Keywords, Targeting & More

PPC makreting is a complex strategy made by different factors but we believe 2 of them are the most important ones: Keywords and Targeting. Keywords are the core of PPC, companies can target different “queries” in order to catch the audience they are looking for. Making the right targeting is also essential: device, location, demographic, day time and more!

Why PPC is good for business

The answer to this question is quite easy: Conversions and Sales! Common examples of conversions can be purchasing a product, signing up for a newsletter and more.
Comparing PPC Advertising with SEO marketing is natural, so is PPC better than SEO? The answer is… yes and no! Normally PPC campaigns bring quicker results and it is good for certain products, new releases and to get an instant feedbacks from your targeted audience. We at Digital Crocodiles strongly believe that where possible PPC and SEO should work together because the goal is to get your brand in front of your potential customers all the time, not once in a while. Contact us now to build your customised marketing strategy!
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